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Use Facebook Groups to generate referrals
Use Facebook Groups to generate referrals

Learn how to use Facebook Groups to get more clients.

Updated over a week ago

Often, clients use the internet and social media to find a mental health care provider, but with all the competing social platforms, it's hard to know where to invest your time. After working with and observing providers, participation in Facebook Groups is common among those finding success on the Grow Therapy platform.

Why are Facebook Groups so effective?

Groups are a place to connect, learn and share with people with similar interests or needs. This commonality among the members makes it much easier for you to identify and reach motivated potential clients. Here are some anonymized examples of posts in Facebook Groups looking for providers:

Example Facebook Group posts

Which group(s) should you join?

There are many types of Facebook groups. These could be groups based on anything, including gender, race, sexual orientation, identity, shared interests, or based on location. It's best to start within your area and any specific demographics or niches you have experience with. Here are some examples of existing groups:

What should you do before joining a group?

Before joining a group, there are a few things you should consider doing:

  • Ensure your personal and business Facebook page(s) is professional. Many prospective clients will seek as much information as possible, so reviewing your photos, past posts, and any descriptive information shared on either profile is essential.

  • Create a short, personalized paragraph about you and your business to post on these group pages as a comment. Make sure that it is concise and descriptive. Then, when someone posts about looking for a provider, you can copy and paste the paragraph quickly. Check out the examples below:

    • Weak comment: Hi. I’m a therapist in your area. Feel free to contact me if you want to schedule something.

    • Strong comment: Hey [CLIENT NAME]! My name is Ashley, and I am a CBT therapist in Denver. I focus on using [techniques] to help you live the life of your dreams! My website is [INSERT WEBSITE], and my direct booking link is [INSERT BOOKING LINK]. Let me know if you would like to have a consultation before scheduling!

ⓘ Tip: Not sure where to find your booking link? Check out this guide.

What should you do after joining a group?

Once you are accepted into a group, please consider doing the following:

  • Introduce yourself with a short paragraph and a picture. This is an excellent way to get your information out to a large group of warm leads.

  • Check the group(s) at least weekly! It will typically only take a few minutes to glance through and identify leads.

  • Keep your personal and business Facebook page(s) professional and accurate.

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