Personal Marketing Checklist

Learn some of the bests ways to market yourself and increase traffic to your profile.

Updated over a week ago

Starting your private practice is an exciting time filled with many opportunities, and Grow Therapy is proud to partner with you on this journey. While the Grow Therapy team automatically markets your practice in various ways, there are various other activities you should consider to attract client attention, gain referrals, and build your practice.

Below are some helpful tips and resources. While these are not required, these are great strategies and things to consider as you seek to expand your reach as a provider.


Availability


  • Do you have enough availability to see clients?

    • The more open slots you have on your calendar, the more likely Grow's team will be able to book clients with you. Check out this post from Grow Therapy's Chief Technology Office (CTO) Alan Ni on the Provider Community to learn more.

  • Have you considered seeing clients in person?

    • There's rising demand for in-person sessions amongst Grow Therapy providers. Check out this post from Rishi Narula, a Growth Lead, on the Provider Community to learn more.


Community Outreach


Many local physicians and organizations want to connect people with mental health resources. Consider reaching out to these groups (e.g., primary care doctors, rehab centers, schools, etc.) to let them know who you work with so they can keep you in mind and send clients your way.


Personal Network


Practices often receive inquiries from clients they cannot accept due to staffing, fit, or insurance coverage. Reach out to other mental health professionals in your network to let them know who you work with so they can keep you in mind and send clients your way. This type of arrangement is often a Win-Win-Win as the client has an easier and more seamless experience accessing care, the originating practice gets to help a client in need, and you can expand your clientele.


Provider Community


Check out these tips and resources from the Provider Community.

ℹ️ TIP: Additional information on joining and accessing the Provider Community is available in this article.

  • Building relationships and cultivating a strong, thriving referral partner network is one of the best ways to get new clients. The team put together a comprehensive guide with templates and trackers here.

  • Visit the Attracting Clients channel if you are looking for advice from peers.

  • Need help defining your niche? Check out this Community guide!


Website


A practice website helps you connect with potential clients, establish credibility, and provide valuable information to prospective clients. Although it is not required, especially since Grow Therapy will generate referrals from various sources on your behalf, many clients still attempt to research and verify a potential provider, and a practice website will make that quicker and easier for them.

If you are interested in creating a website, check out the resources below:

  • Here is a resource for making your website.

  • Here is some website inspiration from the Provider Community.

Also, consider adding your custom scheduling link to your website so clients can conveniently schedule an appointment.


Social Media


For many of Grow Therapy's most successful providers, social media is a powerful tool in helping them build their brand and advertise their practice to prospective clients. Participation and visibility on various social platforms are strongly encouraged as it is a proven way to increase your chances of bringing new clients to your practice.

If you aren't sure where to start, consider checking out these resources:

  • Here is an article on how to leverage Facebook to your advantage.

  • Here is a Social Media 101 course provided by the Grow Community Team.

As always, if you have any further questions, please don't hesitate to contact our Provider Support Team using the chat feature in your dashboard!

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