The Grow Therapy Directory is expanding rapidly, so having a standout profile is more important than ever. This guide provides tips on creating a successful profile to help you attract new clients in the marketplace. In this guide, you'll find:
How to optimize your profile information
How to create and choose a high-quality profile photo
The answers to FAQs concerning profile management
Each section of this guide corresponds to the most relevant step in the Provider onboarding flow when you first create a profile and portal. However, you can apply the best practices, tips, and inspiration to your profile at any time by navigating to the Profile section of your portal settings.
Basic information
This information determines what clients will see when booking an appointment on the Grow Therapy Directory. These fields will appear on your public-facing profile as a summary below your name. This includes years of experience, preferred name and pronouns, out-of-pocket session costs, and more.
Provider ratings and reviews
Below each provider's name is an average star rating. Ratings and reviews are collected from clients after the first and fifth sessions. For providers that have received at least one rating, an aggregate star rating and review count are displayed. Learn more about provider ratings and reviews.
🌟 TIP: For more information on provider ratings and reviews.
Client check-in
In this section, you will choose the measures to send to your clients as a check-in. These will be sent automatically at their intake appointment and at regular cadences, depending on the needs of payors. You can also customize a check-in for an individual client and send it at any time. If you are unsure what to select, you can always update check-in preferences in your Settings.
Provider intro
This section helps potential clients get to know you before they book their first session. The fields completed here, such as "Who you are" and "Our first session," help communicate your expectations as a partner in the client's care, which can help your clients better understand your goals and empower you to work toward them together more effectively.
With those expectations outlined from the beginning, you can avoid miscommunication and low client engagement. One of the most crucial moments of expectation setting concerns your first session—example below:
Together, we will identify your challenges and goals - where you want your life to be a month, six months, a year from now. Then, we'll identify options and strategies you can use to get there. You'll leave the session with a better understanding of what you're facing with an "actions I can take right now" approach. There will always be room for suggestions regarding our work together, including how we keep each other accountable.
Themes to consider
If the "Provider info" prompts are giving you pause, consider the following themes and examples to get your ideas flowing.
Your client is the star: Put the focus on your prospective clients and what they're going through that's leading them to seek therapy. Avoid mentioning specific qualifications or preferred modalities unless necessary. Technical jargon is a quick way to turn off prospective clients. More often than not, a client's primary concern is whether you can help them feel better as quickly as possible.
Focus your message: When in doubt, focus on one type of client and their specific needs. A common struggle among providers is trying to be "all things to all people." You have limited space on your profile and even more limited time to capture a prospective client's attention while they are searching for a match.
Be specific: Use details that your dream client finds relatable. Avoid broad generalities, such as how stressful modern life is, and focus on things that will spark recognition in your prospective clients – such as dealing with the debilitating discomfort of being in a group or the persistent, yet unacknowledged, hope that their next cup of coffee will finally give them the energy they need.
Demonstrate value: When you tie client challenges to the strengths of your work, you help them envision how care with you benefits them.
Call clients to action: Provide a clear call to action where appropriate. A CTA informs prospective clients of the next steps and reinforces how you can assist them. For example, "When you're ready to leave the stress and discomfort you are feeling behind, I'm prepared to help you. Schedule our first session and get you on the road to feeling better today."
Helpful exercise
The "Provider info" prompts are segmented into multiple short sections, but sometimes it is easier to create a more holistic answer and extract the relevant information from it.
This process is often called Storyboarding and revolves around three primary components: (1) Acknowledge your clients, (2) Discuss how you can help, and (3) Wrap it up with a call to action. Some examples are shown below:
Anxiety, Depression, and Self-Care
Anxiety, Depression, and Self-Care
Welcome! I'm {insert provider name}.
Take a moment to acknowledge you've taken the first step towards bettering your mental health because, let's be honest, starting therapy can be empowering, confusing, or scary, all at the same time.
I strive to create a safe and welcoming environment that allows clients to explore obstacles with concerns related to anxiety, depression, and/or self-care. I focus on helping clients develop assertive communication & boundaries with themselves and those around them to improve their quality of life.
Counseling can foster personal development in whatever way you may be seeking and help build the life you so deeply deserve. If that's what you're looking for, I'm here when you're ready to share.
Relationship Counseling
Relationship Counseling
Have you been feeling uneasy around your partner? Do you feel like you're constantly on edge and moments from an argument? This situation is common for new couples, especially after significant life changes like moving in together or getting married. Unfortunately, many people learn to avoid all conflicts in their relationships instead of addressing them. This avoidance can lead to resentment between partners, leading to more frequent fights and long-term problems.
I work with couples to create a safe and welcoming environment that allows them to explore obstacles and concerns in their relationships. We'll work through your patterns, and I'll help you and your partner grow together via new communication methods. Couples who engage in and complete this process emerge on the other side feeling closer and seeing each other differently.
If you are done struggling with negative patterns, high conflict, and grief and are ready to move toward the rewarding parts of being together as a couple, contact me today, and we'll start your journey together!
Your clients
Completing this section lets potential clients know why you're a good fit. It's also helpful to share what clients might benefit from another provider. Describe who you are best positioned to serve, and select any therapy types that aren't the best fit for your practice.
Specialties and methods
Treatment methods
Sharing your most frequently used treatment modalities is a critical way to help connect you with your ideal clients. Although some clients may not be familiar with the various therapy acronyms, consumers are becoming more savvy about treatment options. Carefully consider your target clients and determine how much detail is likely needed for that audience. When in doubt, expand any acronyms to their full forms and provide some background on the value of the certification or qualifications.
Check out the example selection and description below:
Treatment Method: Cognitive Behavioral Therapy (CBT)
Description: I've been using CBT in my practice for the past five years. It's helped dozens of clients challenge recurring thoughts and manage their anxiety. We'll use CBT to examine how your thoughts, feelings, and behaviors interact. We'll then use that knowledge to change your thinking patterns, helping you lead a more relaxed, less stressful life.
Specialities
Grow Therapy allows you to select up to 3 top specialties. Take your time deciding which specialties most closely align with your ideal clients' needs, as these choices will significantly impact the search results for potential clients on the marketplace. Essentially, these three specialties determine your niche and should reflect what you feel most confident and skilled in treating.
Up to ten optional specialties can also be selected; however, these will not factor as heavily into search results and will not be as prominently featured on your profile.
Profile photo
Best practices
To learn more about quality headshots, visit Marketing Tips - Headshots.
Enhanced Photos feature
Grow Therapy offers an easy way to update and touch up your headshot directly in your provider portal. It's fast and easy to create a professional-quality profile photo — no photography equipment or editing skills required. Learn more about the Enhanced Photos feature.
Headline
🛠 Feature notice: The headline feature is currently in testing and is only live for a small percentage of providers.
Highlighted sentence from your profile
Some provider profiles may display a headline. This is a short, highlighted sentence pulled directly from content that's already written on your profile. It adds an additional design element to the page that breaks up the text and gives clients a quick snapshot of your personality and approach as they browse for a provider.
Modifying the headline
Grow is currently testing this feature. At the moment, you can't edit or select your headline directly, but that functionality is coming soon. If you'd like to remove the headline from your profile during the experiment, log in to your provider portal and let our support team know — we'll disable it for you.
Calendar
Syncing your preferred calendar with Grow Therapy ensures that sessions booked via Grow Therapy and events created in your calendar do not conflict. The calendar services compatible with your Grow Therapy portal are Google Calendar, iCloud, Office 365, Exchange, and Outlook.com.
Additional information on managing your synced calendar is available below:
Telehealth
Grow Therapy offers its providers its own telehealth tool, Grow telehealth. This tool enables secure video communication for your client sessions. It's built to comply with HIPAA requirements and works on all major desktop and mobile browsers. No download or installation is required. You can find additional information about Grow Telehealth in our Help Center.
While completing this step in your onboarding profile creation, you will be asked whether you'd like to enable session summaries & pre-filled notes. Learn more about this feature in Grow AI Summarization | Provider FAQ.
Scheduling
In Grow Therapy, you can indicate your availability so that existing and prospective clients can request convenient appointments that align with your preferred workflow and schedule. The most successful Grow Therapy providers are available to clients at least 3 days a week, with a total of 10 or more hours of session time. Additional information on managing your schedule is available here: Manage your availability
Frequently Asked Questions
How do I edit my profile?
To edit your profile information, navigate to your Profile settings or select Profile from the sidebar navigation. Then, navigate through the various tabs to update your profile photo and information.
How often should I review my profile?
You should review your profile every two to three months. Beyond ensuring accuracy, consistent updates are also a great way to test what aspects of your profile attract clients to your practice, such as different profile pictures or revised bios.
📝 Note: If you are testing the effectiveness of significant profile changes, consider making as few changes as necessary. Attempting to test multiple elements at once often yields unclear results. With unreliable results, you won't know which change had the greatest impact on potential clients' behavior.
You should also find a trusted peer editor to proofread your profile. A fresh set of eyes helps catch typos or grammatical errors. Investing the time and energy to ensure your profile is well-written and professional can often be the difference between a booked appointment and a client scrolling past it.
Is there anyone available to help me with my profile?
You can upload your new photo directly to your Profile settings. If you want a second opinion, feel free to contact the support team with some options, and the team will be happy to help you pick the one that meets or exceeds our recommendations.
Additionally, consider asking fellow Grow Therapy providers for their opinions in the Attracting Clients area of the Provider Community.